Oracle Business Intelligence 12c means you don’t have to choose between ease-of-use and world-class analytics. BI 12c brings together visual analytics, self-service discovery, powerful operational analysis, reporting, and dashboarding, instant mobile, extreme performance, advanced analytics, easy access to diverse data sources, and more, in a single comprehensive platform that is easy to use and manage. You also don’t have to choose between Cloud and on-premises, because BI 12c underpins Oracle’s analytics portfolio, with shared technology, functionality, and user experiences, so you can build your analytics in the environment that is best for your business. This flexibility saves you time and cost, allowing you to focus on the value in your data and empowering you to take full advantage of analytics as a competitive advantage and differentiator, fuelling innovation and increasing your return on investment.
Stunning, smart visualizations. Visualizing data is as easy as dragging attributes onto the screen. Optimal visualizations are automatically displayed based on the type of data selected, with no upfront configuration, and are also positioned automatically without requiring precise placement—so you get started analysing right away, rather than spending your time configuring graphs, charts, and layouts. It’s just as easy to adjust layout and change the visualization type, so you always have control over the display.